Scaling a platform that gets better with age

Liv-ex disrupted the fine wine trading market, introducing new standards of efficiency and transparency to revolutionize the way bottles had been valued, bought, and sold for centuries.

Liv-ex is the premier digital marketplace for buyers and sellers of fine wine, tracking prices and facilitating transactions.

Opportunity

Liv-ex needed technology to support their rapid growth and to keep pace with the evolving digital landscape.

After launching a first-of-its-kind online wine trading platform, Liv-ex was ready to upgrade their system. They were collecting significant volumes of user data but weren’t productizing that data or integrating user feedback into the product.

Solution

3Pillar Global and Liv-ex have partnered for more than a decade to transform their tech stack, advance their product portfolio, and extend their reach.

3Pillar optimized the underlying Liv-ex infrastructure on AWS and redesigned the end-to-end user experience. Together, we envisioned and deployed a database subscription service that opened a substantial revenue stream. Our dedicated team of engineers now serves as the core development component of the Liv-ex product organization. The new responsive platform provides and intelligently suggests trading opportunities across the web and mobile.

Outcome

Liv-ex has increased sales by more than 900%. They generate £50M+ a year in revenue, contributing to the growth of the fine wine industry by £1B.

With 3Pillar guiding the way, Liv-ex increased development velocity and created a more scalable architecture. The updated product offers several APIs and an SDK based on JavaScript with ReactJS, so Liv-ex can sell its technology in addition to its services and market data.