TURNING DIGITAL TRANSFORMATION INTO BUSINESS TRANSFORMATION
Within six months, tapping less than one annual product budget, Fortune leveraged a custom product portfolio to graduate from a magazine with a website to a leading omnichannel content delivery company, bringing rich multimedia experiences and monetization capabilities.
Fortune is a multinational business media group, renowned for publishing in-depth features and lists, including the Fortune 500, the premier ranking of companies by revenue.
It’s never too late: Bringing Fortune into the future
In 2019, Fortune had reached a pivotal moment. It had been a pedigree magazine with a legacy website for years. They had survived the digital disruption of print publishing and were keeping up based on high-quality articles, audience loyalty, and brand recognition. But the world was watching, and it was time to get ahead and lead.
Internally, they underwent a cultural shift, now identifying as a digital media company with an urgent need for digital media platforms. Facing a heavy lift and an aggressive six-month timeline, they needed a strategic partner to rapidly ramp up a development team and close their product gap. With our Product Mindset and successful track record minimizing time to value, 3Pillar Global was the ideal fit.
Building essential products behind the paywall: Moving to a premium model
Before diversifying and differentiating their content portfolio, Fortune needed to build delivery mechanisms across channels, united by a cohesively branded and seamlessly curated user journey. It was critical to maintain brand standards and deliver subscription-worthy content in novel formats.
3Pillar set out to develop a digital ecosystem — customizing and scaling the API to serve clients and create new revenue streams.
WHAT 3PILLAR BUILT
- Fortune On-Demand, a best-in-class video hub, including a custom CMS for video assets to be delivered behind the paywall
- Native iOS and Android mobile apps with a custom content API to deliver all magazine content, digital content, newsletters, and video
From print to possibilities: A fortunate digital media leader
A year later, Fortune is operating a robust digital ecosystem with a consistent look and feel. Engagement is up, and the highly-used products have positioned Fortune for continued expansion and growth, inspiring the launch of a new revenue stream for premium virtual events and master classes.