Author: Alison Wheeler

What is a minimum viable product?
June 1,2021

What Is an MVP, and What Is It Used For?

One of the biggest concerns when it comes to launching a new product is whether people will actually want to use it and pay for it. Fortunately, there’s a way to minimize risk and gain greater clarity on your product’s viability. You release an MVP. What does “MVP” mean? The letters stand for Minimum Viable […]

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July 21,2021

How Customer Experience Has Evolved

CX has always played a crucial role in a company’s success—from the Mad-Men era of wining-and-dining clients to today’s era of personalization, chatbots, and omnichannel journeys. In the last decade, customer experience has changed dramatically. Yet, one thing remains constant: customers want to be treated with special care. Below, we’ll discuss the evolution of the […]

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