CEO David DeWolf in Fast Company on Wearables

3Pillar CEO David DeWolf was recently quoted in a Fast Company article on the growing importance of software in the booming wearables space. The article is titled “Why We Don’t Talk About ‘Wearable Software'” and puts forward the notion that while wearable devices like Google Glass, Fitbit, and the Jawbone UP are the subject of much media attention, real innovation in the space will come from the software that powers these devices.

Among the trends that journalist Tina Amirtha cites to prove her point is Nike’s shift away from creating future editions of their popular FuelBand to instead focus on creating a robust ecosystem of fitness apps. Google and Apple also recently unveiled major initiatives in the space, with the introduction of Google Fit and HealthKit, respectively.

In the article, David talks about the fact that hardware is the “wrapping paper,” so to speak, of wearable technology. He explains that while it is important to have a well-designed product, the real value of wearable technology will come from the actionable data these devices provide, which relies predominantly on software. As David says, ““The reality is that hardware has very little value, over time, to a consumer. It’s fun, it’s sexy; they’re things that early adopters want to play with. But, over time, the value comes from the insight, the analytics that gives us software that runs on these devices or integrates with these devices.”

Also mentioned in the article is a company called Athos, which is in the process of creating a fitted shirt that will measure muscle performance during workouts via embedded sensors. Athos and products like it are something David foresaw earlier this year in a “predictions for 2014” article he wrote for Pando Daily, Taking Wearables From Trend to the Wardrobe.

Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, ethical economics, leadership, and design. This article was published under their Co.Labs section, which offers a fast-moving look at the methods, philosophies, and concepts of creative technologists who are pushing industries into the future.

Klenn Harrigan

Klenn Harrigan

Klenn Harrigan is part of the Digital Marketing team at 3Pillar Global. His responsibilities include helping create content for the 3Pillar Website, assisting with support of 3Pillar’s “The Innovation Engine” podcast, and various other marketing related support efforts. Klenn is a recent graduate from George Mason University, where he received a BS in Business Management.

Leave a Reply

Related Posts

3Pillar to be Silver Partner at 2017 MobOS Conference This year, the 2017 MobOS Conference will be held on February 16th and 17th in Cluj-Napoca, Romania. 3Pillar Global is a Silver Partner of the confere...
“Scope Creep or Just Change?” by Jessica Hall an... Jessica Hall, Director of Product Consulting at 3Pillar Global, and Jeff Nielsen, SVP of Engineering at 3Pillar Global, had an article titled "Scope C...
“Here’s a step-by-step guide on how to accept ne... Jessica Hall, Director of Product Consulting at 3Pillar Global, had an article titled "Here's a step-by-step guide on how to accept negative feedback"...
Sayantam Dey and Manoj Bisht to Speak on Machine Learning at... 3Pillar's Sayantam Dey and Manoj Bisht will be speaking on machine learning at the Machine Learning Meet-Up hosted by 3Pillar in India. The meet-up wi...
Derek Tiffany Quoted in Technical.ly Article on the Promise ... 3Pillar Global's Derek Tiffany was recently quoted by Technical.ly in an article on the state of blockchain in both the present and the future. Derek ...

Free product development tips delivered right to your inbox