Growth Through Innovation, with Mark Schaefer

On this week’s episode of the podcast, we look at Growth Through Innovation with Mark Schaefer. Some of the topics we discuss include how to use “the social web” to become a person of influence, why we should all learn how to get past the decline of face-to-face conversations, and when and how to use your social media accounts to punch your clients – and customers – in the nose.

Mark Schaefer joins us on this week’s episode of the podcast to discuss those topics and more. Mark is the founder and Executive Director of Schaefer Marketing Solutions, a marketing company that helps businesses grow through social media, content, and strategic marketing. Mark’s portfolio includes seven patents, two graduate degrees, a mentorship with Peter Drucker, and five best-selling marketing books, including The Content Code, The Tao of Twitter, and Return on Influence.

Mark is a regular blogger at {grow}, one of the top marketing blogs in the world, and he teaches graduate marketing classes at Rutgers University. He has been a keynote speaker at a number of well-known events worldwide, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He’s also the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

Listen to the Episode

Interested in hearing more? Tune in to the full episode of “The Innovation Engine” podcast via the SoundCloud embed below.

You can download and subscribe to The Innovation Engine on iTunesStitcher Radio, or SoundCloud. You can also download the podcast’s dedicated iOS app from the iTunes App Store.

Show Notes:

Will Sherlin

Will Sherlin

Senior Manager of Digital Marketing

Will Sherlin is the Senior Manager of Digital Marketing at 3Pillar Global. He oversees the 3Pillar website and other web properties, hosts 3Pillar’s ‘Innovation Engine’ podcast, and manages 3Pillar’s social media accounts. Prior to its acquisition by 3Pillar, Will was an Account Manager at PointAbout, a DC-based mobile app boutique that specialized in developing iPhone and iPad apps. He holds a BA in Journalism and Mass Communication from the University of North Carolina.

Leave a Reply

Related Posts

Controlling Access by Using Impersonation Overview Impersonation is a security feature that enables an application to be executed with a pre-defined identity. Using trusted ASP.NET applicatio...
Take 3, Scene 16: The Truth Behind Scope Creep On this episode of Take 3, we discuss the notion of scope creep - what it means for development teams and whether it exists at all. Jessica Hall and A...
Building a Microservice Architecture with Spring Boot and Do... Part III: Building Your First Microservice, its Container, and Linking Containers We're about ready to actually get started with building a microserv...
Enterprise Content Management: An Overview Information may exist in different forms, such as text documents, spreadsheets, images, XML files, web pages, video, audio, and email, or in more fixe...
Lessons Learned After Operating a Real-Life Blockchain Produ... In October 2015, 3Pillar Global was engaged to build a trading platform on blockchain for a client with a presence in both Asia and US. You can find m...

Free product development tips delivered right to your inbox